The Poynter Institute has an interesting post about digital newsrooms, how it’s structured and what sets it apart from the traditional model.

In an age where there is little barrier of entry to web publishing, brand publishers must adapt in order to stay competitive. Take a few  lessons from TheVerge, a rising media property. The company splits its digital newsrooms into teams that are able to cover news in real-time while also supplying readers with more profound journalistic pieces. TheVerge has a newswire team, a reporters team that takes the story a step further by conducting interviews, and finally a features team that does more in-depth pieces.

Tips offered in the article suggest that digital newsrooms prioritize the level of talent above all us, thus ensuring the publication and its writers have one unified voice to tell the publications stories. Secondly, successful newsrooms for the digital era use technology to bolster its operations, from building in-house Content Management Systems to using data gleaned from a method called ‘split-testing headlines’ to see which headline variation will attract more readers. Another distinctive among digital newsrooms is the use of data, such as the metrics of highly-trafficked topics or user engagement, to inform content managers and editors of which stories to feed readers.

The original article can be read here.